Wednesday, 2 December 2015

Audience Research and Profile


 The target audience for Top Of The Pops magazine is predominantly young girls and pre-teens. TOTP's magazine is predominantly read by females with a statistic of 85% female readers. Their magazine has a readership total of 298,000, with the age range ranging from 11-15 years old. TOTP's social grade would be fairly high due to the amount of parent consumers paying for TOTP's publication and that is why the social grade is C1/B.








Billboard: Billboards magazine has a total readership of 48K. Overall. their magazine is aimed towards both genders which is dependant on the cover star. The age range for their audience varies from 25 to 54 year olds with a social class of A-B.









We Love Pop: The primary target audience of WLP's magazine is teenage girls aged between 13 and 15 years old. We Love Pop is published by Egmont UK and has a circulation of around 115,000.
The social class of We Love Pop's is most likely to be ABC2 demographic. This I believe is predominantly based upon parental income and demographic.

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