Target Audience Survey Results

From the 62 responses from my Survey Monkey result, the percentage between female and male responses is exactly a 50-50 percentage. This is important as it allows me to target my pop magazine at both genders, which is what I was initially intending to do.

The majority of people who took my survey are of the ages of 15 to 17 year olds. However, there is also a high number of people of 18+ who took my survey, which a percentage of around 48%. These results are an accurate representation of my demographics and how my magazine will primarily target people aged 16 to 25.

My survey results have a total of 82% of people who say they like pop music. This shows how pop music is extremely popular with the young and parts of the older audience, based on other results in this survey. This is important as it allows me to confidently create a pop genre magazine based on the target audience and the features which accompany it.

From my survey results, you can see how the majority of people have chosen colours of black, white and grey for my pop magazine. I am pleased with these results because I was initially hoping to use mostly dark, secondary colours. I believe using these choice of colours will allow my magazine to look more professional based on the typical stereotypes associated with darker colours and the instant professionalism they bring to any high-end product.

As you can see from these results, the content choices of English and American artists were the substantial choice. I wasn't surprised by theses results. In popular pop magazines such as Billboard and Top Of The Pops, trending artists are continually used to draw in their primary target audience. Because of this, I believe my magazine will be able to draw in various target audiences based on the use of having trending artists, both American based and British.

 For my final question on my survey, I asked what title (masthead) would be best for my pop magazine. Ultimately, the majority of people have said they want Vision as the name of my pop magazine. I firstly struggled with this question and deciding what names would fit appropriately for the genre of this magazine. However, I am happy with the result of this question. I believe the name Vision not only is suitable for my primary target audience, but it gives the magazine a professional and 'fresh' feel to it.