Analysis of Background for Magazine Sub Genre

Billboard:                                                                                             
Billboard is an American music magazine. It's distinguished with being one of the oldest trade magazines in the world. It was originally acquired by Dutch publisher VNU, however it was later renamed the Nielson Company in 1993.

It was later sold in 2009 to the new company e5 Global Media and in 2010 was renamed Prometheus Global Media.
Billboard are intended for music industry professionals such as record label executives, artist, music retailers and radio DJ's. Billboards magazine can be found at various consumer bookstores and magazine stands. Billboards magazine are extremely popular in places such as New York, Los Angeles, Nashville, Austin and Miami. This signify that Billboards magazine has extreme popularity in the US but also the UK as well.

In January 2014, it was announced that Janice Min (editorial director for The Hollywood Reporter) would add editorial duties at Billboard as their co-president.
The group initially behind Billboard has an imprint of the Crown Publishing Group which is also a part of Random House known as 'Billboards Reads'. They brought the imprint form Nielsen in 2008.



Prometheus Global Media:

Prometheus Global Media is a New York based B2B media company. The company was formed in December 2009. When Nielsen sold its entertainment and media devision to a private equity-backed group which is led by Pluribus Capital Management and Guggenheim Partners.

The company owns and operates a number of entertainment industry trade publications and their associated digital properties. This includes Adweek, Backstage. Billboard, Film Journal International and The Hollywood Reporter.

in 2011, Prometheus went through a number of cost-cutting measures. Prometheus laid off the staff who were responsible for the Hollywood Creative Directory and announced it had sold the publication.

Other magazine publishers such as Egmont and the BBC also are publishers of POP magazine including Top of the Pops.

Differences Between Online and Print Music Magazines

• Having an online magazine can allow the publisher to have an infinite number of pages.

• It's evidently cheaper to create web pages than to print magazines, because the pages are generally more condensed. 

• Masses amounts of paper is wasted on printed music magazines, whereas online versions can help with the effects of deforestation and the global environment.

• Having online music magazines allow for a quick and easy access. In contrast to printed music magazines where you can either purchase at a shop or have delivered to you every time a new copy comes out.

• More content can be shown online than in a printed copy. Most music magazines show a small print of a web address where they can access more content about the specific article. However, reading an online magazine instantly gives you this choice without having to buy the printed version of the magazine in the first place. 

• Structure is also a contrasting aspect of online and printed magazines. With printed magazines, the reader is able to hold the information whereas online the information is virtual. This may have the effect of altering the readers perception of what the content is saying. 

• The lay-out of a print music magazine differs to an online version. The lay-out of a printed magazine is designed based on the way it looks on paper. The general lay-out of a printed copy has columns of writing, with relatable images and headlines, sub-headings and pull-out quotes. However, the online magazine can play around with the lay-out more and can change it to a certain extent.

Institution Research

Bauer Media Group are a major magazine publisher. They are Europe's largest, privately owned publishing group. They are a worldwide media empire who offer 300 magazines in 15 countries. They are also highly known online and for Radio such as London's Kiss FM.

Bauers main music magazines are 'Q' and 'Kerrang'. The 'Q' magazine started off as a monthly magazine in the United Kingdom. Their magazine has now expanded to the Radio and Television. 'Q's magazine offers genre's such as Indie, Rock and Alternative. The total viewers for 'Q's magazine is 377000 which has a higher male reader at 68.3% and the female audience at 31.7%.

Bauers other music magazine Kerrang is also a major hit in the music magazine market. Kerrang specialises mainly in the Rock music genre. A Kerrang TV channel also exist including TV programmes which feature various music videos. The total viewers of the Kerrang magazine is 345000. Their magazine has a mixture of both genders, with the male audience at 54.7% and the female audience at 45.3%.

Prometheus Global Media is a New York City based Media company. The company was created in 2009, the Nielson Company announced that they would sell their Business Media Division which included brands such as Billboard and The Hollywood Reporter.

The only music magazine they publish is the highly successful music magazine Billboard. Billboard is musics most powerful brand. Billboards award-winning website illustrates their statistic that their content is consumed by millions of people in more than 100 countries. Their iconic weekly charts which are the most viewed and quoted in the world. This includes more than 200 iconic weekly charts.

The Wire is an independent, monthly music magazine. The Wire cover a wide range of genres such as alternative, underground and non-mainstream genres. They also show trading and classic artists in genres such as rock, electronic, hip-hop, jazz, modern composition, traditional music and more.

The Wire was founded in 1982, mainly showing the genres of jazz and New Music magazine. A digital version of their magazine is available on iPad, iPhone, Kindle Fire, Android and via the web.

The wire seeks out the best currant music in all genres. The wire explore the past, present and future of music. Their magazine is run by a full-time staff, 60 international freelance writers who are stationed at all points around the world.

Double Page Spread Analysis: Top of the Pops

Contents Page Analysis: Top of the Pops

Front Page Analysis: Top of the Pops

Double Page Spread Analysis: Billboard